Jason Calacanis brought the cockroaches over at PayPerPost out from under the rotted cabinetry quite a while ago. So color me unsurprised to find they have custom-built a crappy little interweb TV show (oh, a "reality show" which must make them think it's more palatable to the TV market-- since they're trying to get picked up).
Buried as blogspam.
Marked as Super-Lame.
However, never underestimate the power of the dark side. PPP isn't betting on fools, and certainly not savvy web 2.0 folk. No, PPP is betting that people won't really know what's going on, or understand the rules of the game. Even smart folks, uneducated about the rules, can get lured in. It happens every day, and it's happened to people I know and respect.
Of course, once they learn what is really going on, they pretty much run away in horror. Personally I think even PT Barnum would be a little ashamed of all this.
one man's journey into creating gibblybits